Adds four community skills covering brand identity discovery and a
three-skill competitive benchmarking pipeline.
**brand-discovery** — Adaptive multi-session brand identity interview
spanning 8 modules (purpose, positioning, audience, personality, voice,
narrative, founder-brand tension, synthesis). Uses laddering, 5 Whys,
and projective techniques. State persisted to disk via state.json so
sessions resume across conversations without losing elicited knowledge.
Frameworks: Sinek, Dunford, Baker, Enns, Kapferer, Aaker, Neumeier,
Mark & Pearson, Lencioni. Includes 8 module output templates in
references/.
**competitive-platform-analysis** — Scopes and tiers a competitor set
before benchmarking begins. Categorizes candidates along 8 generic
creative-industry axes (positioning stance, specialization, size/model,
engagement format, distinctiveness posture, evidence model, brand
strength, market/reach) into Direct / Adjacent / Aspirational tiers.
Includes a pre-filter scoring matrix. First step in the pipeline.
**benchmark-methodology** — Scores each competitor across 9 weighted
dimensions (positioning 18%, brand voice 15%, visual craft 15%, offer
packaging 12%, evidence 12%, enterprise-readiness 10%, thought
leadership 8%, pricing 5%, client's strategic tension 5%) with explicit
1–5 rubrics and bias controls. Produces one profile card per competitor.
**competitive-report-structure** — Assembles scored cards into a
decision-grade report: executive summary, landscape map, competitor
tiers, heatmap matrix, deep dives, white-space and threats, strategic
recommendations, sources appendix.
brand-discovery complements brand-voice (ECC): brand-voice extracts a
style profile from existing source material; brand-discovery elicits
identity from scratch through structured interviews when no prior
material exists.
A competitive set scoped without the client's positioning brief is
noise, not intelligence — each skill enforces this by requiring the
brief before proceeding. The 9-dimension scoring framework deliberately
reports the client's strategic tension as two separate poles (never
averaged) because the gap between them is the strategic finding.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
