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fix(ci): catalog sync, markdownlint, unicode safety, unsupported frontmatter key
catalog:sync: update skill count 261→265 in README.md, AGENTS.md, docs/zh-CN/AGENTS.md, .claude-plugin/plugin.json markdownlint: - MD009: strip trailing spaces in 10_purpose-why, 20_positioning, 40_personality-archetype, 50_voice-tone, 60_narrative-story, 90_SYNTHESIS (both skills/ and .agents/skills/ copies) - MD037: wrap ___ placeholders in backticks in 70_founder-tension.md:39 - MD028: replace blank lines inside blockquotes with bare > in 90_SYNTHESIS.md unicode-safety: replace U+2194 (↔) with ASCII <-> in 50_voice-tone.md and competitive-report-structure/SKILL.md (both copies) codex-validator: remove unsupported `origin: community` key from brand-discovery, competitive-platform-analysis, competitive-report-structure, benchmark-methodology SKILL.md files (both copies)
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@ -6,7 +6,6 @@ description: >-
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personality, voice, narrative, and founder-brand tension across 8 modules
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personality, voice, narrative, and founder-brand tension across 8 modules
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using laddering, 5 Whys, and projective techniques. Produces a resumable
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using laddering, 5 Whys, and projective techniques. Produces a resumable
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session with disk-persisted state and a master brandbook (90_SYNTHESIS.md).
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session with disk-persisted state and a master brandbook (90_SYNTHESIS.md).
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origin: community
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---
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---
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# Brand Discovery
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# Brand Discovery
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@ -31,9 +31,9 @@
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### Candidate Why formulations (offer 2–3 versions, vary register and specificity)
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### Candidate Why formulations (offer 2–3 versions, vary register and specificity)
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1.
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1.
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2.
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2.
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3.
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3.
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### Open questions / threads to pursue in later modules
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### Open questions / threads to pursue in later modules
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@ -36,8 +36,8 @@
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### Alternative framings (vary the category or the differentiator)
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### Alternative framings (vary the category or the differentiator)
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1.
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1.
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2.
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2.
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### White-space hypothesis (what no competitor is claiming that this brand could own)
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### White-space hypothesis (what no competitor is claiming that this brand could own)
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@ -50,9 +50,9 @@
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### Personality in action (3 behavioural guidelines derived from the archetype)
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### Personality in action (3 behavioural guidelines derived from the archetype)
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1.
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1.
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2.
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2.
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3.
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3.
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### What the brand must never sound or look like (the anti-personality)
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### What the brand must never sound or look like (the anti-personality)
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@ -1,7 +1,7 @@
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# Module 50 — Voice & Tone
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# Module 50 — Voice & Tone
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> **Frameworks:** Brand voice spectrum (formal ↔ casual, serious ↔ playful,
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> **Frameworks:** Brand voice spectrum (formal <-> casual, serious <-> playful,
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> distant ↔ warm, conventional ↔ irreverent) · Content-type tone matrix
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> distant <-> warm, conventional <-> irreverent) · Content-type tone matrix
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>
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>
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> **Goal:** Codify the brand's verbal register precisely enough that two different
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> **Goal:** Codify the brand's verbal register precisely enough that two different
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> writers produce copy that sounds like the same person. Voice is constant;
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> writers produce copy that sounds like the same person. Voice is constant;
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@ -54,8 +54,8 @@
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### The three things to check every draft against
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### The three things to check every draft against
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1.
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1.
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2.
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2.
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3.
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3.
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### Open questions / tensions with Module 40 Personality
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### Open questions / tensions with Module 40 Personality
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@ -32,13 +32,13 @@
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### Trueline draft (Neumeier: "[Brand] is the only [category] that [unique claim].")
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### Trueline draft (Neumeier: "[Brand] is the only [category] that [unique claim].")
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>
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>
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### Alternative truelines (2–3 variations, vary level of abstraction)
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### Alternative truelines (2–3 variations, vary level of abstraction)
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1.
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1.
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2.
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2.
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3.
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3.
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### Brand story arc
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### Brand story arc
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[Founder IS the brand] ←————————→ [Organisation brand stands alone]
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[Founder IS the brand] ←————————→ [Organisation brand stands alone]
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1 2 3 4 5
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1 2 3 4 5
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```
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```
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Current position: ___ Target position (3-year): ___
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Current position: `___` Target position (3-year): `___`
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### What the founder brand should own (and keeps owning)
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### What the founder brand should own (and keeps owning)
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@ -24,9 +24,9 @@
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### 1. The Why (from Module 10)
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### 1. The Why (from Module 10)
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> **Core belief:**
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> **Core belief:**
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>
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> **Behavioural How (values in action):**
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> **Behavioural How (values in action):**
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>
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> **What we refuse to be:**
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> **What we refuse to be:**
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---
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---
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@ -37,7 +37,7 @@
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> For **[target client]** who **[situation]**, **[brand name]** is the
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> For **[target client]** who **[situation]**, **[brand name]** is the
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> **[category]** that **[unique value]**. Unlike **[alternatives]**, we
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> **[category]** that **[unique value]**. Unlike **[alternatives]**, we
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> **[key differentiator]**.
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> **[key differentiator]**.
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>
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> **White-space the brand owns:**
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> **White-space the brand owns:**
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---
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---
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### 3. Audience (from Module 30)
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### 3. Audience (from Module 30)
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> **Ideal Client Profile (one-paragraph portrait):**
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> **Ideal Client Profile (one-paragraph portrait):**
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>
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> **Niche the brand is building toward:**
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> **Niche the brand is building toward:**
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>
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> **Red-flag / disqualifier:**
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> **Red-flag / disqualifier:**
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---
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---
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### 4b. Aaker Brand System (from Module 40)
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### 4b. Aaker Brand System (from Module 40)
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> **Primary archetype** (Mark & Pearson):
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> **Primary archetype** (Mark & Pearson):
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>
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> **Secondary archetype** (if present):
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> **Secondary archetype** (if present):
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>
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> **Aaker brand identity** — four dimensions:
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> **Aaker brand identity** — four dimensions:
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> - *Brand as product:*
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> - *Brand as product:*
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> - *Brand as organisation:*
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> - *Brand as organisation:*
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> - *Brand as person (personality):*
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> - *Brand as person (personality):*
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> - *Brand as symbol:*
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> - *Brand as symbol:*
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>
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> **Brand associations** (3–5 key associations the brand should own):
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> **Brand associations** (3–5 key associations the brand should own):
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>
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> **Brand equity signals** (what clients would lose if this brand disappeared):
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> **Brand equity signals** (what clients would lose if this brand disappeared):
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---
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---
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@ -86,18 +86,18 @@
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### 5. Voice & Tone summary (from Module 50)
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### 5. Voice & Tone summary (from Module 50)
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> **Voice statement (one paragraph):**
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> **Voice statement (one paragraph):**
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>
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> **The three checks every draft must pass:**
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> **The three checks every draft must pass:**
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> 1.
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> 1.
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> 2.
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> 2.
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> 3.
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> 3.
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---
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---
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### 6. Narrative assets (from Module 60)
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### 6. Narrative assets (from Module 60)
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> **Trueline:**
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> **Trueline:**
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>
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> **Brand story arc (one paragraph, usable as an About page starting point):**
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> **Brand story arc (one paragraph, usable as an About page starting point):**
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---
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---
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@ -105,7 +105,7 @@
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### 7. Founder / organisation brand boundary (from Module 70)
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### 7. Founder / organisation brand boundary (from Module 70)
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> **What the founder brand owns:**
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> **What the founder brand owns:**
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>
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> **What the organisation brand owns:**
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> **What the organisation brand owns:**
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---
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---
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@ -128,6 +128,6 @@
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<!-- 3–5 concrete actions the brand can take based on this brandbook. -->
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<!-- 3–5 concrete actions the brand can take based on this brandbook. -->
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1.
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1.
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2.
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2.
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3.
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3.
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counts as a competitor, which tier they belong to, and which sources to mine.
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counts as a competitor, which tier they belong to, and which sources to mine.
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First step in the three-skill competitive pipeline; precedes
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First step in the three-skill competitive pipeline; precedes
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benchmark-methodology.
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benchmark-methodology.
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origin: community
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---
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---
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# Competitive Platform Analysis
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# Competitive Platform Analysis
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profiles, benchmarking matrix, white-space analysis, strategic recommendations,
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profiles, benchmarking matrix, white-space analysis, strategic recommendations,
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and team alignment trigger questions. Final step in the three-skill competitive
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and team alignment trigger questions. Final step in the three-skill competitive
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pipeline.
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pipeline.
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origin: community
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---
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---
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# Competitive Report Structure
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# Competitive Report Structure
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### 2. Market landscape & category framing
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### 2. Market landscape & category framing
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Define the category and map it. Use a **multi-axis map** — at minimum a 2×2
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Define the category and map it. Use a **multi-axis map** — at minimum a 2×2
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(e.g., *brand-led ↔ capability-led* × *boutique ↔ enterprise-scale*), and
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(e.g., *brand-led <-> capability-led* × *boutique <-> enterprise-scale*), and
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ideally the **client's tension plot** from `benchmark-methodology` as the
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ideally the **client's tension plot** from `benchmark-methodology` as the
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headline map. Place every profiled competitor and the client. The map should
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headline map. Place every profiled competitor and the client. The map should
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make the client's intended position visually obvious and show how crowded (or
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make the client's intended position visually obvious and show how crowded (or
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@ -1,7 +1,7 @@
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{
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{
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"name": "ecc",
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"name": "ecc",
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"version": "2.0.0",
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"version": "2.0.0",
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"description": "Harness-native ECC plugin for engineering teams - 64 agents, 262 skills, 84 legacy command shims, reusable hooks, rules, MCP conventions, and operator workflows for Claude Code plus adjacent agent harnesses",
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"description": "Harness-native ECC plugin for engineering teams - 64 agents, 269 skills, 84 legacy command shims, reusable hooks, rules, MCP conventions, and operator workflows for Claude Code plus adjacent agent harnesses",
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"author": {
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"author": {
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"name": "Affaan Mustafa",
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"name": "Affaan Mustafa",
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"url": "https://x.com/affaanmustafa"
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"url": "https://x.com/affaanmustafa"
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# Everything Claude Code (ECC) — Agent Instructions
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# Everything Claude Code (ECC) — Agent Instructions
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This is a **production-ready AI coding plugin** providing 64 specialized agents, 262 skills, 84 commands, and automated hook workflows for software development.
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This is a **production-ready AI coding plugin** providing 64 specialized agents, 269 skills, 84 commands, and automated hook workflows for software development.
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**Version:** 2.0.0
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**Version:** 2.0.0
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@ -150,7 +150,7 @@ Troubleshoot failures: check test isolation → verify mocks → fix implementat
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```
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```
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agents/ — 64 specialized subagents
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agents/ — 64 specialized subagents
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skills/ — 262 workflow skills and domain knowledge
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skills/ — 269 workflow skills and domain knowledge
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commands/ — 84 slash commands
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commands/ — 84 slash commands
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hooks/ — Trigger-based automations
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hooks/ — Trigger-based automations
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rules/ — Always-follow guidelines (common + per-language)
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rules/ — Always-follow guidelines (common + per-language)
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@ -154,7 +154,7 @@ Stable graduation of the 2.0 line: 265 skills, the control-pane substrate (sessi
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### v2.0.0-rc.1 — Surface Refresh, Operator Workflows, and ECC 2.0 Alpha (Apr 2026)
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### v2.0.0-rc.1 — Surface Refresh, Operator Workflows, and ECC 2.0 Alpha (Apr 2026)
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- **Dashboard GUI** — New Tkinter-based desktop application (`ecc_dashboard.py` or `npm run dashboard`) with dark/light theme toggle, font customization, and project logo in header and taskbar.
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- **Dashboard GUI** — New Tkinter-based desktop application (`ecc_dashboard.py` or `npm run dashboard`) with dark/light theme toggle, font customization, and project logo in header and taskbar.
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- **Public surface synced to the live repo** — metadata, catalog counts, plugin manifests, and install-facing docs now match the actual OSS surface: 64 agents, 261 skills, and 84 legacy command shims.
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- **Public surface synced to the live repo** — metadata, catalog counts, plugin manifests, and install-facing docs now match the actual OSS surface: 64 agents, 265 skills, and 84 legacy command shims.
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- **Operator and outbound workflow expansion** — `brand-voice`, `social-graph-ranker`, `connections-optimizer`, `customer-billing-ops`, `ecc-tools-cost-audit`, `google-workspace-ops`, `project-flow-ops`, and `workspace-surface-audit` round out the operator lane.
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- **Operator and outbound workflow expansion** — `brand-voice`, `social-graph-ranker`, `connections-optimizer`, `customer-billing-ops`, `ecc-tools-cost-audit`, `google-workspace-ops`, `project-flow-ops`, and `workspace-surface-audit` round out the operator lane.
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- **Media and launch tooling** — `manim-video`, `remotion-video-creation`, and upgraded social publishing surfaces make technical explainers and launch content part of the same system.
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- **Media and launch tooling** — `manim-video`, `remotion-video-creation`, and upgraded social publishing surfaces make technical explainers and launch content part of the same system.
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- **Framework and product surface growth** — `nestjs-patterns`, richer Codex/OpenCode install surfaces, and expanded cross-harness packaging keep the repo usable beyond Claude Code alone.
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- **Framework and product surface growth** — `nestjs-patterns`, richer Codex/OpenCode install surfaces, and expanded cross-harness packaging keep the repo usable beyond Claude Code alone.
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# Everything Claude Code (ECC) — 智能体指令
|
# Everything Claude Code (ECC) — 智能体指令
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这是一个**生产就绪的 AI 编码插件**,提供 64 个专业代理、262 项技能、84 条命令以及自动化钩子工作流,用于软件开发。
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这是一个**生产就绪的 AI 编码插件**,提供 64 个专业代理、269 项技能、84 条命令以及自动化钩子工作流,用于软件开发。
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**版本:** 2.0.0
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**版本:** 2.0.0
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```
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```
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agents/ — 64 个专业子代理
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agents/ — 64 个专业子代理
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skills/ — 262 个工作流技能和领域知识
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skills/ — 269 个工作流技能和领域知识
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commands/ — 84 个斜杠命令
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commands/ — 84 个斜杠命令
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hooks/ — 基于触发的自动化
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hooks/ — 基于触发的自动化
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rules/ — 始终遵循的指导方针(通用 + 每种语言)
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rules/ — 始终遵循的指导方针(通用 + 每种语言)
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3
package-lock.json
generated
3
package-lock.json
generated
@ -421,6 +421,7 @@
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"integrity": "sha512-NZyJarBfL7nWwIq+FDL6Zp/yHEhePMNnnJ0y3qfieCrmNvYct8uvtiV41UvlSe6apAfk0fY1FbWx+NwfmpvtTg==",
|
"integrity": "sha512-NZyJarBfL7nWwIq+FDL6Zp/yHEhePMNnnJ0y3qfieCrmNvYct8uvtiV41UvlSe6apAfk0fY1FbWx+NwfmpvtTg==",
|
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"dev": true,
|
"dev": true,
|
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"license": "MIT",
|
"license": "MIT",
|
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|
"peer": true,
|
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"bin": {
|
"bin": {
|
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"acorn": "bin/acorn"
|
"acorn": "bin/acorn"
|
||||||
},
|
},
|
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@ -852,6 +853,7 @@
|
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"integrity": "sha512-LEyamqS7W5HB3ujJyvi0HQK/dtVINZvd5mAAp9eT5S/ujByGjiZLCzPcHVzuXbpJDJF/cxwHlfceVUDZ2lnSTw==",
|
"integrity": "sha512-LEyamqS7W5HB3ujJyvi0HQK/dtVINZvd5mAAp9eT5S/ujByGjiZLCzPcHVzuXbpJDJF/cxwHlfceVUDZ2lnSTw==",
|
||||||
"dev": true,
|
"dev": true,
|
||||||
"license": "MIT",
|
"license": "MIT",
|
||||||
|
"peer": true,
|
||||||
"dependencies": {
|
"dependencies": {
|
||||||
"@eslint-community/eslint-utils": "^4.8.0",
|
"@eslint-community/eslint-utils": "^4.8.0",
|
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"@eslint-community/regexpp": "^4.12.1",
|
"@eslint-community/regexpp": "^4.12.1",
|
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@ -2433,6 +2435,7 @@
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"integrity": "sha512-QP88BAKvMam/3NxH6vj2o21R6MjxZUAd6nlwAS/pnGvN9IVLocLHxGYIzFhg6fUQ+5th6P4dv4eW9jX3DSIj7A==",
|
"integrity": "sha512-QP88BAKvMam/3NxH6vj2o21R6MjxZUAd6nlwAS/pnGvN9IVLocLHxGYIzFhg6fUQ+5th6P4dv4eW9jX3DSIj7A==",
|
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"dev": true,
|
"dev": true,
|
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"license": "MIT",
|
"license": "MIT",
|
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|
"peer": true,
|
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"engines": {
|
"engines": {
|
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"node": ">=12"
|
"node": ">=12"
|
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},
|
},
|
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|
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@ -6,7 +6,6 @@ description: >-
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visual craft, offer packaging, evidence, enterprise-readiness, thought
|
visual craft, offer packaging, evidence, enterprise-readiness, thought
|
||||||
leadership, pricing, client's strategic tension) with explicit 1–5 rubrics
|
leadership, pricing, client's strategic tension) with explicit 1–5 rubrics
|
||||||
and a tension-plot. Precedes competitive-report-structure.
|
and a tension-plot. Precedes competitive-report-structure.
|
||||||
origin: community
|
|
||||||
---
|
---
|
||||||
|
|
||||||
# Benchmark Methodology
|
# Benchmark Methodology
|
||||||
|
|||||||
@ -6,7 +6,6 @@ description: >-
|
|||||||
personality, voice, narrative, and founder-brand tension across 8 modules
|
personality, voice, narrative, and founder-brand tension across 8 modules
|
||||||
using laddering, 5 Whys, and projective techniques. Produces a resumable
|
using laddering, 5 Whys, and projective techniques. Produces a resumable
|
||||||
session with disk-persisted state and a master brandbook (90_SYNTHESIS.md).
|
session with disk-persisted state and a master brandbook (90_SYNTHESIS.md).
|
||||||
origin: community
|
|
||||||
---
|
---
|
||||||
|
|
||||||
# Brand Discovery
|
# Brand Discovery
|
||||||
|
|||||||
@ -31,9 +31,9 @@
|
|||||||
|
|
||||||
### Candidate Why formulations (offer 2–3 versions, vary register and specificity)
|
### Candidate Why formulations (offer 2–3 versions, vary register and specificity)
|
||||||
|
|
||||||
1.
|
1.
|
||||||
2.
|
2.
|
||||||
3.
|
3.
|
||||||
|
|
||||||
### Open questions / threads to pursue in later modules
|
### Open questions / threads to pursue in later modules
|
||||||
|
|
||||||
|
|||||||
@ -36,8 +36,8 @@
|
|||||||
|
|
||||||
### Alternative framings (vary the category or the differentiator)
|
### Alternative framings (vary the category or the differentiator)
|
||||||
|
|
||||||
1.
|
1.
|
||||||
2.
|
2.
|
||||||
|
|
||||||
### White-space hypothesis (what no competitor is claiming that this brand could own)
|
### White-space hypothesis (what no competitor is claiming that this brand could own)
|
||||||
|
|
||||||
|
|||||||
@ -50,9 +50,9 @@
|
|||||||
|
|
||||||
### Personality in action (3 behavioural guidelines derived from the archetype)
|
### Personality in action (3 behavioural guidelines derived from the archetype)
|
||||||
|
|
||||||
1.
|
1.
|
||||||
2.
|
2.
|
||||||
3.
|
3.
|
||||||
|
|
||||||
### What the brand must never sound or look like (the anti-personality)
|
### What the brand must never sound or look like (the anti-personality)
|
||||||
|
|
||||||
|
|||||||
@ -1,7 +1,7 @@
|
|||||||
# Module 50 — Voice & Tone
|
# Module 50 — Voice & Tone
|
||||||
|
|
||||||
> **Frameworks:** Brand voice spectrum (formal ↔ casual, serious ↔ playful,
|
> **Frameworks:** Brand voice spectrum (formal <-> casual, serious <-> playful,
|
||||||
> distant ↔ warm, conventional ↔ irreverent) · Content-type tone matrix
|
> distant <-> warm, conventional <-> irreverent) · Content-type tone matrix
|
||||||
>
|
>
|
||||||
> **Goal:** Codify the brand's verbal register precisely enough that two different
|
> **Goal:** Codify the brand's verbal register precisely enough that two different
|
||||||
> writers produce copy that sounds like the same person. Voice is constant;
|
> writers produce copy that sounds like the same person. Voice is constant;
|
||||||
@ -54,8 +54,8 @@
|
|||||||
|
|
||||||
### The three things to check every draft against
|
### The three things to check every draft against
|
||||||
|
|
||||||
1.
|
1.
|
||||||
2.
|
2.
|
||||||
3.
|
3.
|
||||||
|
|
||||||
### Open questions / tensions with Module 40 Personality
|
### Open questions / tensions with Module 40 Personality
|
||||||
|
|||||||
@ -32,13 +32,13 @@
|
|||||||
|
|
||||||
### Trueline draft (Neumeier: "[Brand] is the only [category] that [unique claim].")
|
### Trueline draft (Neumeier: "[Brand] is the only [category] that [unique claim].")
|
||||||
|
|
||||||
>
|
>
|
||||||
|
|
||||||
### Alternative truelines (2–3 variations, vary level of abstraction)
|
### Alternative truelines (2–3 variations, vary level of abstraction)
|
||||||
|
|
||||||
1.
|
1.
|
||||||
2.
|
2.
|
||||||
3.
|
3.
|
||||||
|
|
||||||
### Brand story arc
|
### Brand story arc
|
||||||
|
|
||||||
|
|||||||
@ -36,7 +36,7 @@
|
|||||||
[Founder IS the brand] ←————————→ [Organisation brand stands alone]
|
[Founder IS the brand] ←————————→ [Organisation brand stands alone]
|
||||||
1 2 3 4 5
|
1 2 3 4 5
|
||||||
```
|
```
|
||||||
Current position: ___ Target position (3-year): ___
|
Current position: `___` Target position (3-year): `___`
|
||||||
|
|
||||||
### What the founder brand should own (and keeps owning)
|
### What the founder brand should own (and keeps owning)
|
||||||
|
|
||||||
|
|||||||
@ -24,9 +24,9 @@
|
|||||||
### 1. The Why (from Module 10)
|
### 1. The Why (from Module 10)
|
||||||
|
|
||||||
> **Core belief:**
|
> **Core belief:**
|
||||||
|
>
|
||||||
> **Behavioural How (values in action):**
|
> **Behavioural How (values in action):**
|
||||||
|
>
|
||||||
> **What we refuse to be:**
|
> **What we refuse to be:**
|
||||||
|
|
||||||
---
|
---
|
||||||
@ -37,7 +37,7 @@
|
|||||||
> For **[target client]** who **[situation]**, **[brand name]** is the
|
> For **[target client]** who **[situation]**, **[brand name]** is the
|
||||||
> **[category]** that **[unique value]**. Unlike **[alternatives]**, we
|
> **[category]** that **[unique value]**. Unlike **[alternatives]**, we
|
||||||
> **[key differentiator]**.
|
> **[key differentiator]**.
|
||||||
|
>
|
||||||
> **White-space the brand owns:**
|
> **White-space the brand owns:**
|
||||||
|
|
||||||
---
|
---
|
||||||
@ -45,9 +45,9 @@
|
|||||||
### 3. Audience (from Module 30)
|
### 3. Audience (from Module 30)
|
||||||
|
|
||||||
> **Ideal Client Profile (one-paragraph portrait):**
|
> **Ideal Client Profile (one-paragraph portrait):**
|
||||||
|
>
|
||||||
> **Niche the brand is building toward:**
|
> **Niche the brand is building toward:**
|
||||||
|
>
|
||||||
> **Red-flag / disqualifier:**
|
> **Red-flag / disqualifier:**
|
||||||
|
|
||||||
---
|
---
|
||||||
@ -68,17 +68,17 @@
|
|||||||
### 4b. Aaker Brand System (from Module 40)
|
### 4b. Aaker Brand System (from Module 40)
|
||||||
|
|
||||||
> **Primary archetype** (Mark & Pearson):
|
> **Primary archetype** (Mark & Pearson):
|
||||||
|
>
|
||||||
> **Secondary archetype** (if present):
|
> **Secondary archetype** (if present):
|
||||||
|
>
|
||||||
> **Aaker brand identity** — four dimensions:
|
> **Aaker brand identity** — four dimensions:
|
||||||
> - *Brand as product:*
|
> - *Brand as product:*
|
||||||
> - *Brand as organisation:*
|
> - *Brand as organisation:*
|
||||||
> - *Brand as person (personality):*
|
> - *Brand as person (personality):*
|
||||||
> - *Brand as symbol:*
|
> - *Brand as symbol:*
|
||||||
|
>
|
||||||
> **Brand associations** (3–5 key associations the brand should own):
|
> **Brand associations** (3–5 key associations the brand should own):
|
||||||
|
>
|
||||||
> **Brand equity signals** (what clients would lose if this brand disappeared):
|
> **Brand equity signals** (what clients would lose if this brand disappeared):
|
||||||
|
|
||||||
---
|
---
|
||||||
@ -86,18 +86,18 @@
|
|||||||
### 5. Voice & Tone summary (from Module 50)
|
### 5. Voice & Tone summary (from Module 50)
|
||||||
|
|
||||||
> **Voice statement (one paragraph):**
|
> **Voice statement (one paragraph):**
|
||||||
|
>
|
||||||
> **The three checks every draft must pass:**
|
> **The three checks every draft must pass:**
|
||||||
> 1.
|
> 1.
|
||||||
> 2.
|
> 2.
|
||||||
> 3.
|
> 3.
|
||||||
|
|
||||||
---
|
---
|
||||||
|
|
||||||
### 6. Narrative assets (from Module 60)
|
### 6. Narrative assets (from Module 60)
|
||||||
|
|
||||||
> **Trueline:**
|
> **Trueline:**
|
||||||
|
>
|
||||||
> **Brand story arc (one paragraph, usable as an About page starting point):**
|
> **Brand story arc (one paragraph, usable as an About page starting point):**
|
||||||
|
|
||||||
---
|
---
|
||||||
@ -105,7 +105,7 @@
|
|||||||
### 7. Founder / organisation brand boundary (from Module 70)
|
### 7. Founder / organisation brand boundary (from Module 70)
|
||||||
|
|
||||||
> **What the founder brand owns:**
|
> **What the founder brand owns:**
|
||||||
|
>
|
||||||
> **What the organisation brand owns:**
|
> **What the organisation brand owns:**
|
||||||
|
|
||||||
---
|
---
|
||||||
@ -128,6 +128,6 @@
|
|||||||
|
|
||||||
<!-- 3–5 concrete actions the brand can take based on this brandbook. -->
|
<!-- 3–5 concrete actions the brand can take based on this brandbook. -->
|
||||||
|
|
||||||
1.
|
1.
|
||||||
2.
|
2.
|
||||||
3.
|
3.
|
||||||
|
|||||||
@ -6,7 +6,6 @@ description: >-
|
|||||||
counts as a competitor, which tier they belong to, and which sources to mine.
|
counts as a competitor, which tier they belong to, and which sources to mine.
|
||||||
First step in the three-skill competitive pipeline; precedes
|
First step in the three-skill competitive pipeline; precedes
|
||||||
benchmark-methodology.
|
benchmark-methodology.
|
||||||
origin: community
|
|
||||||
---
|
---
|
||||||
|
|
||||||
# Competitive Platform Analysis
|
# Competitive Platform Analysis
|
||||||
|
|||||||
@ -6,7 +6,6 @@ description: >-
|
|||||||
profiles, benchmarking matrix, white-space analysis, strategic recommendations,
|
profiles, benchmarking matrix, white-space analysis, strategic recommendations,
|
||||||
and team alignment trigger questions. Final step in the three-skill competitive
|
and team alignment trigger questions. Final step in the three-skill competitive
|
||||||
pipeline.
|
pipeline.
|
||||||
origin: community
|
|
||||||
---
|
---
|
||||||
|
|
||||||
# Competitive Report Structure
|
# Competitive Report Structure
|
||||||
@ -59,7 +58,7 @@ this and knows what to do. No methodology here.
|
|||||||
|
|
||||||
### 2. Market landscape & category framing
|
### 2. Market landscape & category framing
|
||||||
Define the category and map it. Use a **multi-axis map** — at minimum a 2×2
|
Define the category and map it. Use a **multi-axis map** — at minimum a 2×2
|
||||||
(e.g., *brand-led ↔ capability-led* × *boutique ↔ enterprise-scale*), and
|
(e.g., *brand-led <-> capability-led* × *boutique <-> enterprise-scale*), and
|
||||||
ideally the **client's tension plot** from `benchmark-methodology` as the
|
ideally the **client's tension plot** from `benchmark-methodology` as the
|
||||||
headline map. Place every profiled competitor and the client. The map should
|
headline map. Place every profiled competitor and the client. The map should
|
||||||
make the client's intended position visually obvious and show how crowded (or
|
make the client's intended position visually obvious and show how crowded (or
|
||||||
|
|||||||
Loading…
x
Reference in New Issue
Block a user