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d29dad1688
Adds marketing-agent, marketing-campaign skill, and marketing-campaign command. Pre-validated in a synthetic current-main merge.
130 lines
3.8 KiB
Markdown
130 lines
3.8 KiB
Markdown
---
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description: Plan and execute a full marketing campaign. Accepts a product brief and returns positioning, landing page copy, email sequence, social posts, ad variants, video scripts, and a content calendar. Can also review existing copy for conversion quality.
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allowed_tools: ["Read", "Grep", "Glob", "WebSearch", "WebFetch", "Write"]
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---
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# /marketing-campaign
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Plan and execute a marketing campaign from brief to full content suite.
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## Usage
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```
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/marketing-campaign # Prompt for brief interactively
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/marketing-campaign [product brief] # Full campaign from inline brief
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/marketing-campaign copy [type] # Single deliverable only
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/marketing-campaign review [file-or-brief] # Copy audit for conversion and brand consistency
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```
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## What It Does
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1. **Research** — Profiles the target audience and maps competitors before writing anything
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2. **Positioning** — Locks the campaign angle and tone profile first
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3. **Copy production** — Generates the full content suite in the right order (landing page → emails → social → ads → video scripts → calendar)
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4. **Review** — Gates all output through a conversion and brand consistency checklist
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## Modes
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### Full Campaign Mode
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Provide a product brief containing:
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- Product name and description
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- Target audience (specific, not generic)
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- Core problem the product solves
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- Core benefit / outcome
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- Tone guidance
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- Channels required
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- Launch goal or timeline
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The agent returns all campaign deliverables in order, with a copy review summary at the end.
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### Single Deliverable Mode
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```
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/marketing-campaign copy landing-page
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/marketing-campaign copy email-sequence
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/marketing-campaign copy social-posts
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/marketing-campaign copy ads
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/marketing-campaign copy video-scripts
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```
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Requires positioning to be defined first. Run full mode or provide the angle before requesting a single deliverable.
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### Copy Review Mode
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```
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/marketing-campaign review path/to/copy.md
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/marketing-campaign review "paste copy here"
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```
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Returns a structured audit against:
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- 5-second clarity test (above-fold copy)
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- CTA quality (specific, earned, one per piece)
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- Brand tone consistency
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- Claim specificity and supportability
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- Platform-native fit
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- Cross-channel consistency
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## Brief Template
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```markdown
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Product: [name]
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Description: [1-3 sentences on what it does]
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Audience: [who, specifically]
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Problem: [the specific pain the product solves]
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Benefit: [the outcome the user gets]
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Tone: [adjectives + what to avoid]
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Channels: [landing page, email, LinkedIn, X, ads, video]
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Goal: [launch, waitlist, signups, awareness — and timeline]
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```
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## Output Location
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When saving campaign assets, the convention is `.claude/campaigns/{campaign-name}/`:
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```
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.claude/campaigns/product-launch/
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├── positioning.md
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├── landing-page.md
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├── email-sequence.md
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├── social-posts.md
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├── ad-copy.md
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├── video-scripts.md
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└── content-calendar.md
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```
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Confirm the save location before writing files.
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## Examples
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```
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/marketing-campaign Build a 7-day launch campaign for an AI career platform for UK university students.
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```
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```
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/marketing-campaign copy landing-page
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```
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```
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/marketing-campaign review .claude/campaigns/the-key/landing-page.md
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```
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## Agent Delegation
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This command invokes:
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- `marketing-agent` — campaign planning and copy production
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- `brand-voice` — voice capture when tone needs locking across multiple outputs
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- `content-engine` — platform-native social content production
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- `crosspost` — multi-platform distribution
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- `market-research` — deep audience or competitive intelligence
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## Related Commands
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- `/plan` — Strategic planning before a campaign
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- `/plan-prd` — Product requirements document before briefing a campaign
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- `/code-review` — Review code behind a landing page implementation
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---
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*Part of [Everything Claude Code](https://github.com/affaan-m/everything-claude-code)*
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