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41 lines
1.2 KiB
Markdown
41 lines
1.2 KiB
Markdown
# Module 10 — Purpose / Why
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> **Frameworks:** Sinek Golden Circle · Lencioni organisational purpose
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>
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> **Goal:** Surface the brand's core belief — the Why that exists independently
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> of what the organisation sells or how it delivers. Captures the founding
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> conviction, not the elevator pitch.
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---
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## Raw
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<!-- Verbatim quotes, stories, and examples captured during the interview.
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Record exact language — paraphrase belongs in Synthesis, not here.
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Include speaker attribution if multi-founder session. -->
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### Core belief (why does this exist?)
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### The behavioural How (values in action, not poster slogans)
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### What the brand refuses to be or do
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### Founder quotes strong enough to become internal anchors
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---
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## Synthesis
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<!-- Your interpretation of the raw material.
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Write three sections: formulations, open questions, contradictions. -->
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### Candidate Why formulations (offer 2–3 versions, vary register and specificity)
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1.
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2.
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3. ### Open questions / threads to pursue in later modules
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### Contradictions or tensions between participants (multi-founder only)
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### How does this Why constrain or enable positioning? (bridge to Module 20)
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