mirror of
https://github.com/affaan-m/everything-claude-code.git
synced 2026-06-16 16:36:53 +08:00
f810c19c13
catalog:sync: update skill count 261→265 in README.md, AGENTS.md, docs/zh-CN/AGENTS.md, .claude-plugin/plugin.json markdownlint: - MD009: strip trailing spaces in 10_purpose-why, 20_positioning, 40_personality-archetype, 50_voice-tone, 60_narrative-story, 90_SYNTHESIS (both skills/ and .agents/skills/ copies) - MD037: wrap ___ placeholders in backticks in 70_founder-tension.md:39 - MD028: replace blank lines inside blockquotes with bare > in 90_SYNTHESIS.md unicode-safety: replace U+2194 (↔) with ASCII <-> in 50_voice-tone.md and competitive-report-structure/SKILL.md (both copies) codex-validator: remove unsupported `origin: community` key from brand-discovery, competitive-platform-analysis, competitive-report-structure, benchmark-methodology SKILL.md files (both copies)
47 lines
1.4 KiB
Markdown
47 lines
1.4 KiB
Markdown
# Module 20 — Positioning
|
|
|
|
> **Frameworks:** Dunford *Obviously Awesome* · Moore crossing-the-chasm template ·
|
|
> Jobs-to-be-done lens
|
|
>
|
|
> **Goal:** Define the brand's competitive frame — who it's for, what category it
|
|
> competes in, what it does uniquely, and why that matters to the target client.
|
|
> Output is the raw material for a positioning statement the brand can act on.
|
|
|
|
---
|
|
|
|
## Raw
|
|
|
|
<!-- Verbatim quotes and examples. Record exact language. -->
|
|
|
|
### Who is the target client? (role, company type, situation)
|
|
|
|
### What category does the brand compete in? (how clients currently solve this problem)
|
|
|
|
### What makes the brand different from alternatives in that category?
|
|
|
|
### What does the target client care about most? (the value they get that others can't match)
|
|
|
|
### Competitive alternatives named by the founder (include "do nothing" / "hire in-house")
|
|
|
|
### Phrases or metaphors the founder uses naturally to describe what they do
|
|
|
|
---
|
|
|
|
## Synthesis
|
|
|
|
### Positioning statement draft (Dunford template)
|
|
> For **[target client]** who **[situation / JTBD]**, **[brand name]** is the
|
|
> **[category]** that **[unique value]**. Unlike **[alternatives]**, we
|
|
> **[key differentiator]**.
|
|
|
|
### Alternative framings (vary the category or the differentiator)
|
|
|
|
1.
|
|
2.
|
|
|
|
### White-space hypothesis (what no competitor is claiming that this brand could own)
|
|
|
|
### Open questions / ambiguities
|
|
|
|
### Tensions with Module 10 Why (flag any contradictions for Module 90 reconciliation)
|