mirror of
https://github.com/affaan-m/everything-claude-code.git
synced 2026-06-16 16:36:53 +08:00
f810c19c13
catalog:sync: update skill count 261→265 in README.md, AGENTS.md, docs/zh-CN/AGENTS.md, .claude-plugin/plugin.json markdownlint: - MD009: strip trailing spaces in 10_purpose-why, 20_positioning, 40_personality-archetype, 50_voice-tone, 60_narrative-story, 90_SYNTHESIS (both skills/ and .agents/skills/ copies) - MD037: wrap ___ placeholders in backticks in 70_founder-tension.md:39 - MD028: replace blank lines inside blockquotes with bare > in 90_SYNTHESIS.md unicode-safety: replace U+2194 (↔) with ASCII <-> in 50_voice-tone.md and competitive-report-structure/SKILL.md (both copies) codex-validator: remove unsupported `origin: community` key from brand-discovery, competitive-platform-analysis, competitive-report-structure, benchmark-methodology SKILL.md files (both copies)
50 lines
1.5 KiB
Markdown
50 lines
1.5 KiB
Markdown
# Module 70 — Founder Brand vs Organisation Brand
|
||
|
||
> **Frameworks:** Enns *Win Without Pitching* · Personal brand vs institutional
|
||
> brand spectrum
|
||
>
|
||
> **Goal:** Map the relationship between the founder's personal reputation and the
|
||
> organisation's brand. Clarify how much equity each carries, what the healthy
|
||
> boundary is, and how to sequence personal vs organisation brand investment.
|
||
> Unresolved founder-brand tension is a common scaling bottleneck.
|
||
|
||
---
|
||
|
||
## Raw
|
||
|
||
<!-- Verbatim quotes. -->
|
||
|
||
### Is the founder personally known in the market? How?
|
||
|
||
### Do clients buy the founder or the organisation? (ask for evidence, not instinct)
|
||
|
||
### What happens to the brand if the founder steps back or is unavailable?
|
||
|
||
### What does the founder want for their personal brand in 3–5 years?
|
||
|
||
### What does the organisation's brand need to be able to do independently?
|
||
|
||
### Where has the founder-brand been an asset? Where has it been a constraint?
|
||
|
||
---
|
||
|
||
## Synthesis
|
||
|
||
### Current state: where on the spectrum?
|
||
|
||
```
|
||
[Founder IS the brand] ←————————→ [Organisation brand stands alone]
|
||
1 2 3 4 5
|
||
```
|
||
Current position: `___` Target position (3-year): `___`
|
||
|
||
### What the founder brand should own (and keeps owning)
|
||
|
||
### What the organisation brand needs to own (independently of the founder)
|
||
|
||
### Transition plan sketch (if moving from founder-centric toward institutional)
|
||
|
||
### Risk if nothing changes
|
||
|
||
### Open questions / threads for Module 90 Synthesis
|